Mindwave collaborated with Guy’s & St Thomas’ NHS Foundation Trust to prototype, iterate and develop Ask Me Anything, a product to help make more efficient use of time in hospital appointments and empower patients with the skills and knowledge needed for self-management.

Our goal was to create a product that would improve the time-management of healthcare at the Trust by helping to streamline clinic time and reduce the number of missed appointments (DNAs). It would achieve this by allowing patients to submit questions to their doctor ahead of an appointment, with the anticipation that this would help to strengthen patient engagement and encourage better use of appointment time.  



We ran a ‘paper pilot’ with 30 patients to measure outcomes, and used this information to develop Ask Me Anything from a concept to a fully functional digital product.

Employing a user-led approach, with over 2 years of conversations with potential service users, Mindwave mapped out a full user experience and user interface design before developing the software platform and designing a brand identity that was visually simple and positive in tone. With the guiding principles of accessibility and open communication, we designed the interface and logo to have far-reaching appeal, using hand lettering to make the brand feel more approachable and to soften its clinical purpose.

Throughout this process we worked to identify market opportunities for Ask Me Anything beyond an initial single speciality.



  • A collaborative approach to problem-solving, informed by the needs of both patients and clinicians

  • A responsive platform that enables patients to create a list of questions to cover in a future appointment and send to their care team in advance

  • A product that can be integrated with the Trust’s existing patient record system, allowing clinicians to easily access patient questions ahead of appointments in a way that is consistent with their existing process.

CLIENT: Internal project, in collaboration with Guy’s and St Thomas’ NHS Foundation Trust