The London Digital Mental Wellbeing Project was commissioned to support Londoners to better manage and maintain their wellbeing through self-management, with long-term goals to relieve pressure on NHS services and reduce stigma surrounding mental health.

Mindwave were tasked with creating a new digital service that would direct users to helpful tools and resources aimed at improving daily wellbeing. Originally targeting men aged 18-45 with experience of sleep issues, the project would evolve into an inclusive, far-reaching digital service helping Londoners to help themselves with everyday experiences such as stress, loneliness and anxiety.

A key aim of the service was to find people where they are online and direct them to useful content such as apps, meetups and practical advice relevant to their particular needs. It would also focus on peer-to-peer support, aiming to safely connect people with others, both online and offline, through forums, meetups and support groups.


Mindwave brought together a multidisciplinary team of designers and developers to implement the design and build of the service, following agile methodologies with 2-week sprints and sprint planning meetings which included the client so they could steer the prioritisation of development at every stage.

Throughout the process we carried out continuous user testing, and our fast-moving agile environment meant that we could quickly integrate user feedback into the designs to make sure the product was constantly evolving to meet user needs.



  • An innovative approach to problem solving using digital technology within the NHS, with agile methodology and user-centred design at its core

  • A full end-to-end digital service which connects users to useful and relevant resources to support self-management

  • An interactive, user-led platform allowing service users to rate, discuss and contribute to content

  • A flexible platform which can be scaled nationwide and/or developed for other locations

  • Integration with a clinically evaluated self-assessment algorithm to offer users more targeted content



CLIENT: NHS CCGs across London, Public Health England, Mayor of London, Healthy London Partnership, London Councils