Research documents

Our research showed us very clearly that users need different things, at different times, delivered in different ways. Throughout Alpha phase, we began defining what this means for individual users and why.

From the get-go, we set out to Identify, track and analyse a multitude of user behaviours and actions throughout the user’s journey to, within, and beyond the service so that we could continuously develop and evolve the service to become more intuitive earlier in the journey.

We continued evolving the design and development throughout Beta phase, and an extended Beta Live phase. This means that we have continued to test and validate and improve the service throughout the project life cycle.

 


Mindwave Research Documents

  Alpha Report   London Minds was the working name before the service became “Good Thinking”.

Alpha Report

London Minds was the working name before the service became “Good Thinking”.

  Beta Report   This report outlines the set up of the Good Thinking service operation.

Beta Report

This report outlines the set up of the Good Thinking service operation.

  User Research Report   This report is a detailed look at the user research that Mindwave have conducted over the life cycle of the Good Thinking project.

User Research Report

This report is a detailed look at the user research that Mindwave have conducted over the life cycle of the Good Thinking project.

Fresh Egg Research Documents